Comments on: It is easy to catch a cold, not create one: Thoughts on viral marketing http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/ As seen through my eyes... Spreadshirt, creative apparel, being a CEO, and life Thu, 28 Aug 2008 13:19:41 +0000 http://wordpress.org/?v=2.0.7 by: Henning http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-666 Wed, 23 May 2007 22:22:47 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-666 [...] Das <a href="http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/" rel="nofollow">Anregen von Emotionen</a> in der Werbung ist heute ein wichtiger Bestandteil [...] […] Das Anregen von Emotionen in der Werbung ist heute ein wichtiger Bestandteil […]

]]> by: Alles für WELCHEN Moment? « WERBUNG VERNETZT http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-665 Wed, 23 May 2007 22:20:17 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-665 [...] Alles für WELCHEN Moment? Das Anregen von Emotionen in der Werbung ist heute ein wichtiger Bestandteil, um sich aus der Masse der Werbebotschaften herauszuheben und in Erinnerung zu bleiben. [...] […] Alles für WELCHEN Moment? Das Anregen von Emotionen in der Werbung ist heute ein wichtiger Bestandteil, um sich aus der Masse der Werbebotschaften herauszuheben und in Erinnerung zu bleiben. […]

]]> by: Jana Eggers http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-341 Mon, 26 Mar 2007 02:04:18 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-341 Jenny, wow, I hadn't thought about the idea that those that are wired to the Net would disproportionately see the viral messages. Viral was around before the Net, but it is so much easier to become viral on the Net. Very interesting thought. And the "I know something" shirt... been VERY popular as I've worn it. I always get comments and questions, and I've passed out many, many a business card because of it. Michel, I like your point about it being against their nature for corporate to be "hot". The point on Dove is *so* great... appears natural, but *is* bold (they've lived off what we call beauty for years). They could not have done this ad (I believe) years earlier. It was the right time, but not too late either. Hey, on Spreadshirt, what about exploiting the idea of Formal Thursday, as the anti-suit? The idea would be "Won't it be nice when we have to have a "suit" day in everyday business? Tshirts for everyone? Maybe not bold enough, eh? In any case, thanks for the fun thoughts! Jenny, wow, I hadn’t thought about the idea that those that are wired to the Net would disproportionately see the viral messages. Viral was around before the Net, but it is so much easier to become viral on the Net. Very interesting thought. And the “I know something” shirt… been VERY popular as I’ve worn it. I always get comments and questions, and I’ve passed out many, many a business card because of it.

Michel, I like your point about it being against their nature for corporate to be “hot”. The point on Dove is *so* great… appears natural, but *is* bold (they’ve lived off what we call beauty for years). They could not have done this ad (I believe) years earlier. It was the right time, but not too late either.

Hey, on Spreadshirt, what about exploiting the idea of Formal Thursday, as the anti-suit? The idea would be “Won’t it be nice when we have to have a “suit” day in everyday business? Tshirts for everyone? Maybe not bold enough, eh? In any case, thanks for the fun thoughts!

]]> by: melissa averinos http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-338 Mon, 26 Mar 2007 00:49:28 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-338 Oh Jana, you are sweet! Thank you so much for visiting my site . I am new to blogging and having a website and selling online- the support is so helpful. That Victoria's Secret print is such a simple one- I do much more ornate ones usually. I'll be posting a gallery of my surface design soon on my website. I'll let you know when I do so you can see what types of designs I'll be more likely use on spreadshirt. I love flocking- I can't wait to design for it specifically! And I definitely will let you know when I get my shop up and running! Thank you for your interest and encouragement! Take care, Melissa Oh Jana, you are sweet! Thank you so much for visiting my site . I am new to blogging and having a website and selling online- the support is so helpful.
That Victoria’s Secret print is such a simple one- I do much more ornate ones usually. I’ll be posting a gallery of my surface design soon on my website. I’ll let you know when I do so you can see what types of designs I’ll be more likely use on spreadshirt.
I love flocking- I can’t wait to design for it specifically! And I definitely will let you know when I get my shop up and running! Thank you for your interest and encouragement!
Take care,
Melissa

]]> by: Jana Eggers http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-336 Sun, 25 Mar 2007 22:07:22 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-336 Hi, Melissa, Thanks for the prod. I posted today and will post again this week. Congrats on the design being used by Victoria's Secret... that's GREAT! As a hint for your Spreadshirt shop, this design is an example of one that would look great in flock or flex. Can't wait to see what you do! Please tell me when you are done. Thanks, Jana Hi, Melissa, Thanks for the prod. I posted today and will post again this week.

Congrats on the design being used by Victoria’s Secret… that’s GREAT! As a hint for your Spreadshirt shop, this design is an example of one that would look great in flock or flex. Can’t wait to see what you do! Please tell me when you are done.

Thanks,
Jana

]]> by: melissa averinos http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-325 Wed, 21 Mar 2007 19:54:53 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-325 Hi Jana! Well, I see that I am not the only blog-slacker! I thought I'd check in on you and see your latest thoughts- get blogging, sister! I thought you might like the push:o) I haven't been doing anything with spreadshirt yet, as I have been focusing on my blog and etsy for the time being. Once I am up and running with that I will head over to spreadshirt and get my shop whipped into shape! Take care, melissa Hi Jana!
Well, I see that I am not the only blog-slacker! I thought I’d check in on you and see your latest thoughts- get blogging, sister!
I thought you might like the push:o)
I haven’t been doing anything with spreadshirt yet, as I have been focusing on my blog and etsy for the time being. Once I am up and running with that I will head over to spreadshirt and get my shop whipped into shape!
Take care,
melissa

]]> by: Michel http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-167 Fri, 23 Feb 2007 15:07:49 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-167 The basic problem I perceive about viral marketing is that it is bound to be highly suspicious when it emanates from a corporate source. Because corporations usually do not offer content that is "hot" by consciously disregarding a taboo. This is not their job and it seems unnatural for them to do it. They try to sell something to me, further diminishing my small funds. I suspect $$ signs in their eyes. In Europe, there is still, and some say justifiedly so, a degree of skepticism of corporate marketing as such. I agree that the Dove video is an exception. To show up the way beauty is a function of illustrator really, appears bold for a company that has lived off this counterfeit beauty very well. The thing is, they "appear" to be rebellious, while I am prepared to bet they will go on utilizing people's hankering after ideal symmetry. But, they may have triggered a debate, and they have tapped into people's suspicions of all around artificality. For Spreadshirt, this could mean two things: exploring the taboo-breaker potential. How about pushing the casual aspect of t-shirts, positing them in a final armageddon against suit culture people with permanent back-aches. Or else, there is that edge of illegal or copyright problem t-shirts. Again, people with really outlandish tastes wearing approriate t-shirts like objectophiles. Creative Fringe People they could be termed, that find a home with a company that does not care about their ethics or looks, but democratically prints whatever sh.. is going on inside their heads as long as it is legal. Portrayal of these personalities with themselves describing their lifestyle and just a VERY brief cut of their t-shirt. This is Christian's idea and it needs film students rather than ad agencies. Wow, I have written too much. I dont mind if you edit or delete this. :) Grüsse aus Leipzig! The basic problem I perceive about viral marketing is that it is bound to be highly suspicious when it emanates from a corporate source. Because corporations usually do not offer content that is “hot” by consciously disregarding a taboo. This is not their job and it seems unnatural for them to do it. They try to sell something to me, further diminishing my small funds. I suspect $$ signs in their eyes. In Europe, there is still, and some say justifiedly so, a degree of skepticism of corporate marketing as such.

I agree that the Dove video is an exception. To show up the way beauty is a function of illustrator really, appears bold for a company that has lived off this counterfeit beauty very well. The thing is, they “appear” to be rebellious, while I am prepared to bet they will go on utilizing people’s hankering after ideal symmetry. But, they may have triggered a debate, and they have tapped into people’s suspicions of all around artificality.

For Spreadshirt, this could mean two things: exploring the taboo-breaker potential. How about pushing the casual aspect of t-shirts, positing them in a final armageddon against suit culture people with permanent back-aches. Or else, there is that edge of illegal or copyright problem t-shirts. Again, people with really outlandish tastes wearing approriate t-shirts like objectophiles. Creative Fringe People they could be termed, that find a home with a company that does not care about their ethics or looks, but democratically prints whatever sh.. is going on inside their heads as long as it is legal. Portrayal of these personalities with themselves describing their lifestyle and just a VERY brief cut of their t-shirt. This is Christian’s idea and it needs film students rather than ad agencies.

Wow, I have written too much. I dont mind if you edit or delete this. :) Grüsse aus Leipzig!

]]> by: jspad http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-157 Tue, 20 Feb 2007 15:12:12 +0000 http://www.lifeonashirt.com/2007/02/20/it-is-easy-to-catch-a-cold-not-create-one-thoughts-on-viral-marketing/#comment-157 Reading your post made me realize that viral marketing (when done right) makes up a disproportionate amount of the marketing/advertising messages that I see. I effectively block ads in my browser, I don't listen to the radio, and more than 95% of the television I watch is really DVDs from Netflix -- it isn't overwhelmingly easy for commercial messages to reach me. But, I've seen the Dove Evolution video, and their new <a href="http://kontrabida.wordpress.com/2007/02/10/dove-pro-age-campaign/" rel="nofollow">"pro-age"</a> spot, too. Why? I suppose the simple answer is that I like stories, not ads -- and these pieces have more punch than the typical "zoom zoom" car or miracle cleaning solution messages. I want stories, not obvious pitches. Stories get retold, pitches get forgotten. (I can hear a sing-song kid's voice saying the "I know something you don't know" now, it's stuck in my head. I absolutely would ask someone wearing that t-shirt what they knew.) Reading your post made me realize that viral marketing (when done right) makes up a disproportionate amount of the marketing/advertising messages that I see. I effectively block ads in my browser, I don’t listen to the radio, and more than 95% of the television I watch is really DVDs from Netflix — it isn’t overwhelmingly easy for commercial messages to reach me.

But, I’ve seen the Dove Evolution video, and their new “pro-age” spot, too. Why? I suppose the simple answer is that I like stories, not ads — and these pieces have more punch than the typical “zoom zoom” car or miracle cleaning solution messages. I want stories, not obvious pitches. Stories get retold, pitches get forgotten.

(I can hear a sing-song kid’s voice saying the “I know something you don’t know” now, it’s stuck in my head. I absolutely would ask someone wearing that t-shirt what they knew.)

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