Posts filed under 'dba'
For 12 years, I’ve had an ad on my desk that says “Are you afraid to think?” to push myself to consider new points of view, new ways of doing things, new possibilities, rather than sticking with only what I know. When I read Heroic Checklist in Fast Company, it reminded me of this ad. Why?
As described, people think that checklists are “basic”, “routine”, and “dull”. I would have said the same. And, while I loved the stats that Chip and Dan cite, like:
When Michigan ICUs put the checklist into practice over a period of 18 months…[snip] saving the hospitals an estimated $175 million…[snip] Oh, and it saved about 1,500 lives.
…what this article made me realize is that checklists actually free you to think. You no longer spend your time remembering steps, but rather noticing what is happening around the steps in your specific situation. Following a checklist does not make you dull or routine, it presents you with time and freedom that can be used for knowledge work — where you are more valuable.
TIP: The authors of this article are Chip and Dan Heath, who wrote Made to Stick, which I’ve blogged on already. While I find Fast Company to be a top quality magazine, generally, I’d subscribe to Fast Company for their column alone. It is that good.
Let me give you a checklist example close to my heart right now. Last year, I did my first Half Iron triathlon. I had a flat. I started to fix it and realized that I was too anxious to remember all the steps quickly. I ran my bike back to the start. While the official race saviors fixed my flat, a woman told me that she puts a checklist in her flat pack. Honestly, at the time, I thought, “Isn’t that cute? I don’t need no stinkin’ checklist. I just need more experience.”
Now, as I face my first IronMan (t-10 days and counting), a checklist for a flat is what I want in my flat pack. I know I can change the flat, but I need to pay attention to details to do it quickly and notice any issues that could cause problems later. I don’t need to spend time second guessing if I put air in the tube before or after putting it in the tire. I do need to notice if the tire is not seated correctly. A checklist would free me to think, rather than remember. Brilliant!
Based on the recent launch of a cool ad campaign of Holiday Inn Express (take a quiz and possibly win a free shirt that express your breakfast identity — powered by Spreadshirt), I recommended a “shop launch checklist” to our sales team. Nothing went wrong with the launch that prompted this, but I saw it could have been easier on the team. Creating multiple shops (for free t winners and non-winners) — each with many details and the strenuous tracking requirements of a contest — would have been easier if the team could have only focused where their thinking would add value, rather than the dull routine work of remembering when to dot an i and cross a t.
So, what is on my shirt today?
humbled by simplicity
A special request for my friends and family:
In 10 days, Evan and I are attempting our first IronMan. There is a terrific report written by an IMBrazil 2007 finisher that covers how lonely this course is. I wondered how we could take the spirit of you with us, and I had an idea. You know I’m addicted to personalized shirts now, as I love this form of expression. I’m asking that you to go to the Spreadshirt Designer, design a shirt that would inspire you (a quote, a graphic, a saying, one word), order it, take your picture in it, and email me the pic. We’ll take them with us on the 112 mile bike ride for when we need a boost. For free standard shipping, enter goeggers as the coupon during check out. You should order by Sunday to get the shirt in time. If you can and want to do this, thanks for giving us this special boost for the tough miles!
[For my EU friends, by late morning, goeggers will also work for free standard shipping in the EU Spreadshirt Designer. The .com coupon works now.]
May 15th, 2008
By referral of my friend, Phil Terry of Creative Good, I am reading The Americanization of Edward Bok. I double Phil’s recommendation for anyone that wants to read about an inspirational life from very early years; to understand an entrepreneurial mind from the late 1800s; and to learn a bit about publishing during this time. This man was a friend and confidant to nearly every famous author of this time, not to mention all of the US Presidents and other statesmen. An engaging read.
But, what was that about Mark Twain? It is such a coincidence that I read a passage in the book about Mark Twain’s response to an interview by Mr. Bok. Mr. Bok had secured an interview with the notoriously interview-shy Mr. Twain. He sent the written interview to Mr. Twain for his approval. The response (only the first two paragraphs included, the rest is just as brilliant):
My Dear Mr. Bok:
No, no — it is like most interviews, pure twaddle, and valueless.
For several quite plain and simple reasons, an “interview” must, as a rule, be an absurdity. And chiefly for this reason: it is an attempt to use a boat on land, or a wagon on water, to speak figuratively. Spoken speech is one thing, written speech is quite another. Print is a proper vehicle for the latter, but it isn’t for the former. The moment “talk” is put into print you recognize that it is not what is was when you heard it; you perceive that an immense something has disappeared from it. That is its soul. You have nothing but a dead carcass left on your hands. Color, play of feature, the varying modulations of voice, the laugh, the smile, the informing inflections, everything that gave that body warmth, grace, friendliness, and charm, and commended it to your affection, or at least to your tolerance, is gone, and nothing is left, but a pallid, stiff, and repulsive cadaver.
That paragraph, written by a brilliant author, I hope gives you an idea of what it takes to write versus talk. The problem… email is talk in ”printed” form. Most often you miss everything that Mr. Twain calls out, and therein lies the problem.
I read this passage on the plane on Saturday, as I had just had three conversations the past week with people that were emailing problems back and forth and not picking up the phone. This included senior managers who weren’t talking to their team members regularly, but thought it was OK because they were emailing them daily. There is immense value in talking to someone, and it is worth your time. If you think that email takes less time, you are not spending the time writing that the issues deserve.
Before you hit send on an important, even semi-important, email, ask yourself, are you using a wagon on water? If the answer is possibly, then pick up the phone or stand up from your chair and walk a few cubes down… start to talk.
I have a dizzying array of meetings each week. Not all of them are great. The best ones have agendas prepared in advance (something I request of every meeting I’m in) and send to me at least a day before the meeting. This allows me time to think through what is needed and prepare some thoughts and responses. I would not trade that dizzyness for more emails. Meeting with team members gives me more energy than an email could, because of the soul that Mr. Twain points out comes across in a talk.
If you are a manager, have regular one-on-ones with your team members. If you find yourself with nothing to say in those meetings, then you are missing the point, and you and your team member need to prepare for those meetings more. Spend time in advance reviewing emails sent since the last meeting and thinking about goals, then you will have plenty to discuss.
What’s on my shirt today?
email is cheap
talk is valuable
P.S. Creative Good is a wonderful organization. If you don’t know them, you should.
May 13th, 2008
Though those that grew up with me would laugh, I am often asked how I stay calm in various, stressful situations. The reason my friends and family from long ago would laugh is that I’m not known by them as having an even temper. I’m passionate about life and that comes out pretty clearly and quickly, but what I’ve learned from my experience that they haven’t seen… perspective.
HSBC has been running an ad campaign for about a year that hits perspective well. The ads juxtapose two images with labels, then show the images again with the labels switched. My favorites:
With each of these I can remember my own perspective turning point. I am not and never have been interested in having children, and earlier, I often wondered why anyone woud do it. As my friends have had kids and I’ve gotten up close and personal with kids, I’ve seen what a sense of fulfillment and happiness children can bring. It has not changed my beliefs for my life, but it does make me much more calm and centered when I’m sitting on a flight next to a screaming, breast feeding baby. (I am completely serious.)
In business, even when I don’t have specific experience perspective, I do ask myself, “Why would that be happening?” And then try to realize what different perspectives there might be. This helps come to not only a sense of calm about the status, but a set of possible solutions based on different perspectives.
As I am writing this, I’m reminded of a Dan and Chip Heath Fast Company Make Goals Not Resolutions article from this Winter. Their analysis of how you achieve your resolutions is to visualize how you are going to reach what you want. Perspective is exactly that… visualization from different angles. In this case, it is to understand and succeed.
What is on my shirt today? In another post, I’m going to cover my thoughts on Danny Meyer’s book Setting the Table, which is an extraordinary book on business and hospitality. He introduces the word
umbuntu
as a South African greeting, which was translated as “I see you.” As Danny says, “That simply and effectively addresses the core human need to be seen and to feel seen.” To me, understanding someone’s perspective is the best way to really see them.
April 20th, 2008
First, my apology, and then we’ll move on. I am sorry for not posting in so long. I do not know what happened. I enjoy writing and I’m not doing enough of it. My days have turn into evenings, which turn into nights, which turn into early mornings, which turn into 2-3 hours of sleep. Most of you know that I am OK on little sleep, but I need 4-5 hours to feel good, and I haven’t been getting that lately. I think the question becomes… what have I been doing?
We’ve been working on budgets at Spreadshirt. We are doing a more extensive round than before, so that means lots of meeting and work. Along with this, we are also talking about our priorities for 2008. These are always fun processes because you are talking about the future, but they are also wrought with one word, “No.”
“No” is a post I’ve been meaning to write for awhile. First, let’s take the definition of the word. The Oxford English Dictionary says no is “a denial”, “a refusal”, “the negative side or party”, and “a person who votes against a proposal”. Ouch, such harsh words for two little characters. But, it shows how powerful language is. These two letters often bring up lots of emotion. So, whenver I’m saying “no”, I try to think how the other party thinks about the decision. What does it mean from their perspective?
Remember you hired your team to be the best advocates for their department/group. If they aren’t passionate about your saying no, then are they the best advocates? You need to remember that there is trade off between local (departmental) and global (corporate) optimization, but there should be push back on a no vote. Because, as defined, no is a denial. (Note… Your team won’t always understand your reasons for this denial, but as a leader, try.)
As more help in understanding why “no” is so hard, I had a revelation a few years ago when reading a terrific Fortune article by Jerry Useem on decision making. The piece that I repeat to myself (for two+ years now): (bold added by me)
Start with the Latin decidere. It means, literally, “to cut off.” Decisions force us to foreclose other opportunities–jobs not taken, strategies never attempted, options unpursued. Would that sales gig in Houston have worked out better? You’ll never know.
This little piece helped me understand why people have problems with decisions. I never have had a problem with decisions… in business, in personal life, in shopping even. I make a decision and move on. Though not conscious, I think it is because I don’t look at a decision as cutting off anything, but rather the flip side… I look forward to the road taken, or at least, if the road looks bumpy, I look forward to having a road to take, rather than sitting at the crossroads waiting. Thanks to Mr. Useem, I now understand the struggle with decisions more, and can help coach them to the right answer.
So, as I said when I started this blog, I want to learn from you too. What is your experience with decision making? Are you consistent across business and personal decisions? Do you struggle with any particular types of decisions? Do you think that these definitions and latin roots have an impact on how we look at decisions and ”nos”?
P.S. Jerry Useem also interviewed Jim Collins on decision making and it was a good piece too.
What is on my shirt today? What else?
I (heart)
decisions
December 10th, 2007
Adam’s right, it has been too long since I posted, so the blog is dusty. (Jenny, I cannot believe you haven’t nudged me too. Are you turning patient?) Speaking of what I’ve been doing, well, I’ll answer by covering the question that Om Malik asked me, when we were recently chatting in San Fran: “What should I be doing as a CEO anyway?”
If you don’t know Om, a talented and respected writer, a year or so ago struck out to start his own media group. He’s done well, even running out of ad inventory (go Om!). And he’s now not looking at himself and a handful of freelancers putting this together, but employees and larger responsibilities to partners and advertisers. Om knows well what CEO’s do, as he’s been talking with them and writing about them at Fortune and Business 2.0 for years, but the problem comes from the big grains (vision, principles, foundation) to the small grains (hours and minutes of time). Om was thinking more about the latter… whas he going the right things on the daily and hourly basis to meet his goals… and the big question… what was he missing?
Here’s my answer, based on my experience:
- 30% should be about customers+prospective customers and their use of your product with your team.
- 25% of your time should be with customers or key partners.
- 10% should be spent coaching and mentoring your team.
- 10% should be with your business’s numbers.
- 25% should be spent working on tomorrow’s vision and innovation… which includes recruiting and org work!
This can flux a bit, but what’s important is evaluating yourself at the end of each week. How did you do? Where did you spend your time? Was it on your critical areas? What impact did you have in those areas?
I learned this approach to time management when I was working in sales. My brilliant husband taught me the principle of 1/3 of your time prospecting, 1/3 of your time moving deals through the pipeline, and 1/3 of your time closing. And yes, I need to practice it more myself!
What do you think of these time allotments? Think I’ve missed or underrepresented something?
Today, what is on my shirt:
You have
10,080
(make each great)
September 17th, 2007
The main reason for my being quiet was work… work I couldn’t really talk about. For my first six months at Spreadshirt, Lukasz, Matthias, Michael, and I — along with lots of folks from across the company – worked on mission, strategy, business analysis and organization structure to understand who we were, who we wanted to be, where we were and where we were going. I’m excited about the results, but that’s not the point of this post; I’ll share that in the coming days, weeks and months.
The purpose of this post is what happened around months six through nine, at least from my perspective. The quick version… Lukasz realized he gets more energy from angel investing and advising, than running the daily operations of Spreadshirt. The result of this is that as of today, I’m the global CEO of Spreadshirt. (See “Gadowski Passes CEO Baton to Eggers”, our news release, for more details.)
This was a process of discovery peppered with confusion, excitement, frustration, opportunity, and fear; and I’ll be open and say for the most part, it wasn’t fun. Being the newbie, outsider, and foreigner on this executive board made my position awkward for me and Lukasz, Matthias, and Michael. (One memorable moment was sitting in my Leipzig flat at 2 in the morning, talking through things with Lukasz and telling him overall, I just wanted to go home. That was exhaustion speaking.) Despite that, I feel lucky that they were the team on this journey with me.
Since this blog is about learnings, I thought I’d share my top three from this experience:
- Find a “perspective” board. You’ve heard of a sounding board; I’m going to propose a different twist. This is a specific person that you find for a certain perspective. I stumbled upon this. I happened to call Scott Cook, founder of Intuit, for advice on the potential of my being CEO. He gave me that advice, but more importantly, what he gave me was the perspective of what it is like to hand your company over to someone else. And woah, did that make me put the angst and frustration that I felt at times in perspective.
- Make a network map. Call me a geek, but this is an effective tool to think through who is connected to whom, how, and what impact the connections have. It seems calculating, but it is really about making sure you understand the network of what is happening in a complex decision framework. I made big mistakes here, so it is the area I would change the most if I got a “do over”. I was stuck on conversations with Lukasz, and while I did talk with Michael and Matthias, I should have done that more for learning and understanding where they were.
- Write down a working together principle. This piece worked well for us. Our working principle was simple: “Don’t assume. Ask questions.” We were pretty dedicated to it, and it felt good to be able to say to someone, “I feel like you are assuming…” and know they would understand immediately and the discussion then changed tone… most often.
I hope these help you in some way. I’m always happy to hear your comments and suggestions.
Now, what is this about the 90-day roller coaster? My goal is to document my first 90 days as the global CEO for Spreadshirt. I’m going to be as open as I can, which if you know Spreadshirt is pretty darned open. So… here’s to day 1! :-D
What is on my shirt today?
If something goes wrong,
don’t follow it
I got this tip from a fortune cookie and immediately made it into a shirt. I feel that our “working together” principle helped us not follow something when it seemed like it might be going wrong.
August 2nd, 2007
First, I apologize for being quiet for so long. In addition to my travels across the ocean, I have been training. And that leads me to what things made me feel good the past two weekends:
- Last weekend, Evan and I finished a HalfIron triathlon. People are impressed when we say we do triathlons, then less impressed when we say HalfIron triathlons. It sounds like half, but it is more. I came in near last. Due to the work that went into this, the fear of not finishing due to a flat tire, the dread of starting a 13.1 mile run, when I was exhausted… I have a very warm sense of accomplishment for my near last half. ;-)
- We had my parents, and four of our dear friends join us at the finish line. My parents drove over 3 days from Arkansas, and waited around all day (over 8 hours!) from before we started to the very end just to see those final steps. Our friends Mark and MJ took away time from their vacation to push us on with signs like, “Faster, we’re hungry!” And then there was Anna… 9+ months pregnant and surprising the heck out of me at the finish! Scott, I love you too, but Anna is PREGNANT… scratch that WAS pregnant… congrats, the baby scanna came TODAY!! :-)
- Traveling to Germany this weekend, a man came over to me at the airport and explained he was making a career change to pharmaceutical sales. As I started to wonder why this was relevant to me, he said, “And you’ve just helped me. I was nervous, and your shirt gave me a new attitude.” A simple white shirt, with simple black text gives someone a needed lift. How great is that? I love my job. :-)
Thanks to you all for being patient with me. I look forward to writing more… because it does make me feel good.
What was on my shirt for the race?
Swim.Bike.Run.
EAT!!!
What was on my shirt at the airport?
Fear less.
Hope more.
July 10th, 2007
It has been awhile since I posted on a book that I’ve read. A couple of months ago, I finished My Life in France by Julia Child and Alex Prud’Homme. I enjoyed living through Julia’s words from the 40s through the 60s, a time when both the world and her life changed greatly. My friends know that I’m an active reader, and often write in books, as well as turn pages over to mark interesting passages. So, what did I find interesting in Julia’s book?
- “The word is not the thing.” Borrowed from semanticist Alfred Korzybski, this was one of Julia’s husband’s favorite sayings. I’m a word geek, so this resonated with me. (As I typed that I used my OED subscription to make sure I knew the etymology of resonance.) This is a great saying to remind us that words aren’t sufficient often times in communication. One of the best things we did in the Innovation Lab was hire Anna Simmons to help us visualize our words, as an additional way of communicating between ourselves and with customers. I think designers are so lucky that they have this additional outlet to help express themselves!
- Ta-Da. When Julia finished her first book, she declared a “ta-da”. I’m a believer in “ta-das”. Just before I left Intuit, we had started using them in the Innovation Lab. One challenge working with high achievers is that they often forget to step back and realize their accomplishments. Usually when they solve a problem, rather than feeling proud, they are annoyed that it took them so long to figure it out… it all seems so clear once you know the answer. Our “ta-da” effort in the Lab was meant to make sure that we realized when we solved problems… and besides that it was fun!
- “I just walk away from it–fin!” When Julia decided to stop going to her house in France, her niece was having a tough time leaving the place. Her niece asked Julia if she was going to miss the house. Julia said, “I’ve always felt when I’m done with something, I just walk away from it–fin!” I have this same feeling as Julia. I have such an appreciation for my memories and how I’ve lived my life. From experience, I know things end; I don’t feel the need to dwell on their ending, but rather always celebrate their happening. As Julia said, “I will always have such wonderful memories of the [house];” I agree with her… I’ll always have the memories!
My thanks to Julia and Alex for a fun read… letting me share in some of those memories, and for giving me some examples and experiences for use in my life.
So, what is on my shirt today? Evan and I checked out, Cafe Indigo, a Vegan bakery in Concord, NH. We aren’t vegans, but we do try to eat healthy. Since we were going to the vegan cafe, I decided to wear the shirt I made for the launch of our organic shirts at Spreadshirt:
I’m organic!
(and so is my shirt)
The shirt was a hit!
May 21st, 2007
Being asked by the BBC for a response to allegations about supporting sweatshop labor through our supply chain made me feel like a CEO. I’m not going to dwell on that story here; you can read about what’s occupied a good chunk of my time since Sunday in my note to our community on the situation. What I will dwell on here is that feeling, because I told you I would share these things. I described it to a friend tonight as walking a tightrope without a net but with:
- the confidence of knowing what’s right (Bennett would call this True North),
- the reality that “what’s right” doesn’t always win,
- a fear that the group misrepresenting facts could be the one you are trusting, (would they really lie to your face?)
- an unsure audience watching every move,
- some nay sayers hoping for a fall,
- the press looking for a hook (and sometimes taking the bait without investigating), and
- a family (our team) looking for a successful end.
The first and last points create the net for me. The rest of it makes the holes in the net bigger. While it isn’t over, as we still have more investigation to do, what makes the holes feel smaller is a comment like the one I received this afternoon from a team member, Lindsay Patross who said, “You know, we don’t talk enough about why we are proud to work for Spreadshirt. This answer and what’s behind it is one of the reasons I’m proud to work for Spreadshirt.” That “what’s behind it” is my first point, and her comment is the last.
And with that, I’ll leave you with my shirt for today…
Inquiry is
fatal to certainty
(a quote from Will Durant)
I wish more reporters practiced inquiry, like the BBC did. Because of our core values, I’m happy to answer the questions… the questions just need to be asked.
May 2nd, 2007
For the past few months, we’ve been working on driver-based analysis and planning for our different business units at Spreadshirt. The effort reminded me of why so many businesses do not attempt such an analysis. The main reason: lies, damn lies, and statistics. What happens is that you start at the highest level. Like most retail businesses, for us, we can start with traffic, conversion and basket size for each of our business units. Kind of feels cold, huh?
The next step for the drivers is to get to what makes each business unit special to its customers. For us:
Shop Partner. Number of selling shop partners and sales per shop is where you head next. And, once you have that, you start thinking about the different levels of shop partners used to judge sales per shop. For example, major accounts, power sellers and then the “long tail” are typical classifications. Then, what about recruiting of those different partners? Lead generation and direct advertising can be broken into impressions, click through, registration, activation, and shop set-up. What about shop traffic and customer WOW (I believe in Net Promoter for this measure)?
For each of these, you then argue more critical drivers. And, we haven’t even gotten into regions, and their maturity, which has a big impact on the drivers.
The question is where do you stop? When do the numbers matter and when do they become details that are distracting? My experience… stay at 5-7 drivers. No lie. Pick 5-7 and stick to them. Period.
Team members can focus on levers that impact these drivers, but don’t let those levers become drivers themselves. Keep the team focused on the drivers for their business, which will help you focus on the business as a whole versus get stuck on one number.
Another recommendation… be careful not to let drivers be self-referencing. For example, we could define major accounts as accounts over a certain level. The problem with this is that you don’t know if an account is major until it becomes major. You want to be able to target leads as having “major” potential. We did this at QuickBase by defining major accounts as Fortune 500, with a special emphasis on Fortune 100, as an example. While not all Fortune 100 accounts turned major, the hit rate was higher than going after accounts with “potential”, than waiting and seeing if those became major to define them as major.
What are your thoughts and experiences with driver-based analysis and planning? When have you seen business drivers used well and when not?
What am I wearing on my shirt? To bring some levity to a serious post, I’m going to turn to one of my favorite mood lighteners, Yogi Berra.
Don’t make the wrong mistake
April 30th, 2007
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